COPA Event Director Emily Harford headed to Dubai for Arab World Health 2016

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For the last 3 days I have been exploring Arab Health - The Middle Easts leading healthcare exhibition and congress. I touched down in the desert at 7am on Tuesday, and headed straight to the World Trade Centre in Dubai.

Task 1 was to navigate around the 24 halls, whilst battling jet lag and thousands of other delegates. Exhibitors are grouped together by country in a number of the halls, making it easy if you are a distributor for a particular location - but not so great if, like me, you want to meet with companies solely focussed on one area of health, in my case this was rehabilitation. The atmosphere inside each exhibition hall was great - meetings were going ahead all over the floor plan, and it looked as though some serious business was being done. There were a number of dynamic and interactive stands, I had a go in a cryotherapy chamber….which was freezing in a dress! From a personal and professional point of view, it is great to experience the exhibition from a delegates perspective.

To assess what I wanted to get out of the show, and how the organizers of Arab Health catered for this. I was impressed with the brochures, magazines and information points, designed to assist international delegates but felt the layout could have been improved. I've come back with enthusiasm and ideas ready for Physical Rehab World (with Neuro Rehab, COPA, Elite Sports Rehab and Elite Sports Performance) this June - and the confidence that this show, on the 15th & 16th June at the ExCeL London, is set to be a leading exhibition and conference in the health, rehabilitation and sports industries.

Contact Emily at emily.harford@prysmgroup.co.uk